Pure Yoga

BEFORE: Pure, a Hong Kong based yoga brand with 2 locations, unknown in North America.

AFTER: Pure Yoga, now recognized as "Best of" in several nationally and regionally distributed publications.

With CEO and Head of Business Development of Equinox, P2B created US model for Pure Yoga, designing, developing, and opening 2 locations. Pure Yoga was the first multi-location, luxury positioned yoga membership model in North America.